Which major retail chain pioneered the use of Geographic Information Systems (GIS) in the 1980s to map customer demographics and optimize store locations, creating a data-driven expansion model still studied today?

In today's global marketplace, retail innovation is deeply connected to geography. The way stores are designed, positioned, and branded often reflects deep understanding of regional consumer behaviors and spatial analytics. This trivia question explores how one major retail chain revolutionized its expansion strategy by using advanced geographic information systems (GIS) to optimize store locations and adapt to local markets. Test your knowledge about this intersection of retail strategy and geographic intelligence!

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Walmart
Target
Sears
Kmart