Which retail innovation was pioneered by 'The Lion King' on Broadway in 1997 that revolutionized theatrical merchandising and has since become standard practice for major productions?

The performing arts industry has evolved beyond traditional ticketing to embrace innovative retail concepts. One groundbreaking retail innovation transformed how theater merchandise is sold to Broadway audiences. Test your knowledge of this significant shift in performing arts retail strategy that has changed the economic landscape for productions and created new revenue streams for shows beyond ticket sales.

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In-theater boutiques selling show-specific merchandise during performances
Online pre-ordering of performance-specific memorabilia with seat delivery
Pop-up themed cafés adjacent to theaters selling show-branded food items
Digital merchandise kiosks allowing customization of show souvenirs