Which artist's 2016 visual album release pioneered a new product launch strategy that combined music, film, and surprise marketing to become a cultural phenomenon?

Some product launches in the entertainment industry become cultural phenomena that transcend their original purpose. These launches don't just sell products—they create moments in pop culture history, generate unprecedented media coverage, and inspire memes, discussions, and even academic studies. Test your knowledge about one of the most strategically brilliant pop culture product launches of the 2010s!

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• Beyoncé's 'Lemonade'
• Kanye West's 'The Life of Pablo'
• Frank Ocean's 'Blonde'
• Rihanna's 'Anti'

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