Which innovative product launch strategy did Oxford University Press use for its 2011 400th anniversary edition of the King James Bible that broke industry norms?

In the realm of religious publishing, product launches are carefully orchestrated affairs that balance reverence with commercial viability. The introduction of new sacred text editions, study materials, and philosophical works often involves unique marketing approaches that respect traditions while embracing modern retail strategies. Test your knowledge about one of the most innovative sacred text product launches in recent history!

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They released it simultaneously in 100 countries with synchronized midnight prayer ceremonies at cathedrals and churches worldwide
They created limited leather-bound editions containing actual gold leaf from the original 1611 printing workshop
They employed a 'verse-a-day' digital preview campaign, releasing the text gradually through social media before the physical launch
They auctioned the first 100 copies with proceeds going to historical preservation, generating $2.3 million in pre-release publicity