Which marketing strategy revolutionized Broadway ticket sales in the early 2000s, leading to a new standard practice across the performing arts industry?

The performing arts industry has evolved dramatically in its marketing approaches over the decades. From traditional playbills to digital campaigns, theaters and performing arts venues have adopted various strategies to fill seats and build loyal audiences. This poll tests your knowledge about a significant shift in how Broadway shows marketed themselves during a crucial period of innovation.

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Rush tickets and digital lotteries targeting younger audiences
Celebrity endorsements on television talk shows
Backstage tour packages bundled with premium tickets
Themed restaurant partnerships with dinner-and-show packages