Which gaming company famously rebranded its virtual reality system and changed its go-to-market strategy after initial market challenges, leading to significantly improved sales and brand perception?

In the competitive world of gaming, major companies have employed various brand strategies to establish their identity and maintain market dominance. From console wars to platform exclusives, these strategies have shaped how we experience gaming today. Test your knowledge about a pivotal brand strategy moment that changed the gaming landscape and showed how gaming companies adapt their approaches to shifting markets.

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Oculus rebranding to Meta Quest (removing the Facebook/Oculus branding and lowering prices)
Sony rebranding PlayStation VR to PS Reality (with expanded non-gaming applications)
Valve renaming SteamVR to Valve Dimension (with new retail distribution channels)
Microsoft rebranding HoloLens to Xbox Immersion (targeting gaming-first experiences)