Which presidential campaign was the first to use micro-targeted digital advertising based on voter data analytics at a large scale?

Throughout history, political campaigns have created some of the most memorable and influential advertising in American culture. From iconic slogans to groundbreaking digital strategies, political marketing has shaped how candidates connect with voters. This trivia question tests your knowledge about a pivotal moment in political advertising history that changed how campaigns approach voter outreach.

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Barack Obama's 2012 re-election campaign
George W. Bush's 2004 re-election campaign
Hillary Clinton's 2016 presidential campaign
Donald Trump's 2016 presidential campaign