Which innovative brand strategy decision by Nike in the 1980s is credited with helping them overtake Reebok and become the dominant sports apparel company?

In the highly competitive sports industry, brand strategy can make or break a company's success. One particular brand decision stands out as a game-changing moment that revolutionized how sports companies position themselves in the market. Test your knowledge of this pivotal marketing moment that changed the trajectory of one of the world's most recognized sports brands.

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Creating athlete-specific product lines starting with Air Jordan, focusing on individual star power rather than just sports categories
Becoming the first major sports brand to manufacture all products domestically in the United States
Pioneering the subscription-based athletic wear model with monthly Nike boxes
Exclusively selling products through their own Nike stores rather than using third-party retailers