Which famous retailer launched the 'Artisan Project' in 2013, partnering with traditional craftspeople from over 40 countries to preserve endangered cultural techniques while creating exclusive products?

Traditional cultural practices and heritage have increasingly become powerful elements in retail product development and marketing. Companies are finding innovative ways to incorporate cultural traditions into modern retail experiences, creating products that resonate with consumers seeking authentic connections. This trivia question explores how a famous retailer successfully integrated cultural heritage preservation into their business model.

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West Elm
Pottery Barn
Anthropologie
IKEA