Which marketing innovation, first widely adopted by architecture firms in the early 2000s, revolutionized how architectural projects were presented to potential clients?

The way architecture firms market their services has evolved dramatically over the decades. From traditional print portfolios to immersive digital experiences, architectural marketing strategies reflect both technological advancement and changing client expectations. This trivia question explores a pivotal moment in architectural marketing history that changed how firms showcase their work and capabilities.

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Interactive virtual reality walkthroughs
Online digital portfolios with 3D renderings
Augmented reality building overlays
Social media campaign strategies