Which brand first successfully commercialized the moisture-wicking fabric technology that created the modern 'performance apparel' category in sports retail?

In the competitive world of sports retail, innovation often means the difference between dominating the market and falling behind. One particular breakthrough technology revolutionized athletic performance and spawned an entire product category worth billions today. Test your knowledge about this game-changing retail innovation that transformed how athletes train and compete.

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Under Armour with its HeatGear fabric (1996)
Nike with its Dri-FIT technology (1991)
Adidas with its ClimaCool fabric (1999)
Reebok with its PlayDry material (1994)