Which gaming collaboration broke records in 2020 when it hosted a virtual concert that was attended by over 12 million concurrent players, establishing a new paradigm for brand events in gaming?

In the competitive world of gaming, strategic brand collaborations can transform a game's reach and cultural impact. One particular collaboration stands out as revolutionizing the integration between gaming and mainstream entertainment, creating unprecedented engagement and setting new standards for in-game promotional events. Test your knowledge of gaming industry partnerships that changed how brands interact with virtual worlds!

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Fortnite x Travis Scott's Astronomical concert series
Roblox x Lil Nas X virtual performance
Minecraft x Katy Perry music experience
Animal Crossing x Billie Eilish island tour