Which international company redesigned its packaging in 2018 to incorporate traditional indigo dyeing techniques and patterns specific to each country where its products are sold?

Traditional packaging designs often incorporate cultural elements that tell a story beyond the product itself. From symbolic patterns to ancestral techniques, these packaging innovations preserve cultural heritage while appealing to modern consumers. Test your knowledge about how brands have incorporated traditional cultural elements into their packaging to strengthen their connection with heritage-conscious customers.

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Lush Cosmetics with their 'Heritage Collection'
Sephora with their 'Cultural Roots' line
Shiseido with their 'Cultural Imprints' limited edition
L'Occitane with their 'Global Traditions' series