Which sports retailer first introduced virtual reality treadmill testing that allowed customers to simulate running conditions before purchasing shoes?

The sporting goods retail landscape has transformed dramatically in recent years with technological advancements reshaping the customer experience. From AI-powered fitting rooms to augmented reality try-ons, sports retailers are pioneering innovative ways to engage customers and drive sales. Test your knowledge about one of the most significant retail innovations that changed how athletes shop for performance gear!

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Nike with their 'Nike Fit VR' experience
Fleet Feet with their 'fit id' outrun system
Adidas with their 'Terrain Test' technology
Under Armour with their 'UA Performance Lab'