What unique brand strategy did Rihanna's Fenty Beauty pioneer that caused other beauty brands to dramatically expand their product lines?

Rihanna revolutionized the beauty industry with Fenty Beauty, creating what marketers now call 'The Fenty Effect.' This phenomenon refers to the brand's impact on the industry through its groundbreaking inclusive approach. Beyond simply attaching a celebrity name to products, Fenty demonstrated how authentic involvement and addressing genuine market gaps can create remarkable brand success stories. Let's test your knowledge about this influential celebrity brand strategy!

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Offering 40+ foundation shades to accommodate diverse skin tones from launch day
Creating makeup specifically designed for social media filters
Implementing a subscription-only business model for all products
Developing cosmetics that change color based on skin temperature