Which retail innovation first allowed consumers to digitally test sports equipment performance before purchase in mainstream sporting goods stores?

The sporting goods retail landscape has transformed dramatically over the decades through technological innovations and changing consumer preferences. One particular innovation revolutionized how athletes shop for equipment and apparel, creating a more personalized experience. Test your knowledge about this significant development in sports retail history that changed how performance products are sold and marketed to consumers.

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Virtual Reality fitting rooms (2016)
In-store motion capture analysis systems (2011)
AI-powered recommendation kiosks (2014)
RFID-enabled smart shelves (2013)