Which 1960s advertising campaign is widely considered the beginning of the 'Creative Revolution' that transformed modern advertising with its self-aware, ironic approach?

Throughout history, advertising has evolved dramatically, with certain campaigns fundamentally changing how products are marketed. This trivia question focuses on a pivotal moment in advertising history that revolutionized how companies approached brand messaging and consumer psychology. Test your knowledge about this transformative period that continues to influence marketing strategies today!

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Volkswagen's 'Think Small' campaign for the Beetle, which embraced the car's unusual appearance rather than hiding it
Coca-Cola's 'Things Go Better With Coke' campaign, which focused on lifestyle marketing over product features
Marlboro's cowboy imagery campaign, which rebranded a previously feminine cigarette for men
McDonald's introduction of Ronald McDonald, which pioneered character-based marketing to children