Which company revolutionized customer loyalty programs in 1981 by introducing the first modern frequent flyer program, setting the template that countless other industries would later adopt?

Loyalty programs have become a cornerstone of modern retail strategy, driving customer retention and increasing lifetime value. These programs have evolved dramatically over the decades, from simple punch cards to sophisticated digital ecosystems that track preferences, predict behaviors, and personalize experiences. This trivia question focuses on one of the most innovative and influential loyalty programs that fundamentally changed how businesses approach customer retention.

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American Airlines (AAdvantage)
Marriott Hotels (Marriott Rewards)
Starbucks (Coffee Club)
Sears (Sears Club)