Which outdoor apparel brand's logo directly incorporates the silhouette of a famous mountain range, reflecting its geographic brand positioning strategy?

In today's global marketplace, brands strategically position themselves to connect with regional identities and cultural values. Geographic brand positioning leverages location-based associations to create powerful market differentiation. This trivia challenges your knowledge of how major brands have used geography in their positioning strategies to establish unique identities and create emotional connections with consumers in different regions of the world.

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• Patagonia (Fitz Roy mountain range in Argentina/Chile)
• The North Face (Half Dome in Yosemite National Park)
• Columbia Sportswear (Mount Hood in Oregon)
• REI Co-op (Mount Rainier in Washington)

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