Which mathematical software company first introduced a 'classroom loyalty points' system that allowed schools to earn credits toward future purchases based on student usage metrics?

In the world of mathematics education and publishing, customer loyalty programs have evolved significantly over the decades. From simple discount cards to sophisticated digital engagement platforms, mathematics product companies have employed various strategies to retain their academic customers. This trivia question explores a pioneering loyalty program that revolutionized how mathematical tools and resources were marketed to educational institutions.

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Texas Instruments with their 'TI-Navigator' program in 2003
Wolfram Research through their 'Mathematica Academy Points' in 2005
MATLAB's 'Campus Connection Rewards' launched in 2001
GeoGebra's 'Geometry Genius Points' program established in 2008