Which film franchise pioneered the modern movie-retail partnership model with over $1 billion in merchandise sales before the first film was even released?

Brand collaborations in film and television have evolved from simple product placements to sophisticated marketing partnerships that can make or break a blockbuster's commercial success. These strategic alliances between studios and consumer brands create mutual benefits: increased exposure for products and additional revenue streams for productions. This poll tests your knowledge about a groundbreaking brand collaboration that changed how we view movie merchandise and cross-promotion in the entertainment industry.

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