Which innovative influencer marketing campaign first used TikTok creators to turn an unknown song into a Billboard Hot 100 hit within just 2 weeks of release?

The music industry has been transformed by influencer marketing, creating new pathways for artist discovery and promotion. This shift has changed how record labels allocate marketing budgets and how artists build their careers. Test your knowledge about this revolutionary change in music promotion strategy!

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• Columbia Records' #LilNasXChallenge for 'Old Town Road'
• Republic Records' #ToosieSlide campaign for Drake
• Warner Records' #SavageChallenge for Megan Thee Stallion
• Atlantic Records' #renegade campaign for K Camp's 'Lottery'

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