Which retail innovation, introduced in 2001, revolutionized Broadway ticket sales by allowing same-day discounted purchases and reducing the long lines at TKTS booths?

The performing arts industry has embraced various retail innovations to enhance audience experience and boost ticket sales. From dynamic pricing models to innovative subscription services, theaters and performance venues have adapted retail strategies to meet changing consumer expectations. This trivia question focuses on a groundbreaking retail innovation that transformed Broadway ticket sales in the 21st century.

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Rush Tickets (standing room only tickets sold on performance day)
Digital Lottery Systems (online drawings for deeply discounted premium seats)
BroadwayBox (subscription-based discount code platform)
TodayTix (mobile app for last-minute and advance ticket purchases)