Which major retail brand saw a 27% increase in customer loyalty program enrollment after rebranding with imagery from Norse mythology in 2019?

Throughout history, mythology and folklore have provided rich inspiration for retail marketing strategies and brand identities. From Nike's winged goddess of victory to Starbucks' siren, mythological elements have helped create some of the world's most recognizable brands. This poll tests your knowledge about how modern retail giants have leveraged ancient stories and symbols in their marketing approaches to create powerful brand narratives and customer connections.

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Valhalla Outfitters (outdoor equipment retailer)
Odin's Market (grocery chain)
Thor Electronics (consumer technology store)
Freya's Fashion (clothing retailer)