Which global beverage brand pioneered the tradition of special Lunar New Year packaging designs in the 1990s, featuring traditional red envelopes and zodiac animals that became highly collectible?

Cultural traditions have long influenced product design and packaging, creating limited editions that honor heritage while driving sales. Luxury brands and consumer packaged goods companies often release special editions tied to cultural celebrations, combining traditional symbolism with modern design elements. These products become collectibles and demonstrate how cultural sensitivity can enhance brand relevance across global markets.

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Coca-Cola
Pepsi
Heineken
Budweiser