Which retail giant famously changed its signature brand colors when expanding into Japan, adopting a more culturally resonant blue color scheme rather than their traditional red branding used elsewhere globally?

Brand colors aren't just random choices—they often connect deeply with geographic identity and regional preferences. Companies that expand globally must consider how color perceptions vary across cultures and locations. This poll tests your knowledge about a fascinating geographic color branding decision that helped a major retailer successfully enter a challenging market by aligning with local color associations and preferences.

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Target
7-Eleven
Walmart
Costco