Which 20th century author's works saw a massive sales revival after Penguin Books launched their distinctive orange spine redesign campaign in 2010, increasing annual sales from 50,000 to over 1 million copies?

The world of publishing has seen remarkable brand storytelling strategies to revive classic literary works for modern audiences. Publishers have employed various techniques to reintroduce beloved authors and their works to new generations of readers. This trivia question focuses on one of the most successful literary brand revival campaigns of the past decade, which transformed a mid-20th century author into a contemporary cultural phenomenon through strategic rebranding, cover redesigns, and multimedia adaptations.

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George Orwell
F. Scott Fitzgerald
John Steinbeck
Virginia Woolf