Which pharmaceutical company first launched an FDA-approved mobile app that could be prescribed by doctors as a treatment (known as a 'digital therapeutic') in 2018?

The pharmaceutical and medical device industries have developed some of the most innovative marketing strategies in history, often pioneering approaches that were later adopted by other sectors. From direct-to-consumer advertising to sophisticated digital patient engagement platforms, marketing in medicine has evolved dramatically over the decades. Test your knowledge of these landmark marketing developments that changed how healthcare products reach consumers and medical professionals.

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Pear Therapeutics (with reSET® for substance use disorder)
Johnson & Johnson (with Care4Today® for medication adherence)
Novartis (with FocalView for ophthalmology patients)
GlaxoSmithKline (with MyAsthma digital inhaler companion)