Which chocolate brand first used the famous tagline "Melts in your mouth, not in your hands" to highlight its unique candy shell innovation?

Test your knowledge about one of the most iconic confectionery brands that revolutionized chocolate marketing with a distinctive tagline and product design. This brand's history represents a fascinating case study in food product differentiation and brand identity that has stood the test of time in the competitive confectionery market.

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M&M's
Reese's Pieces
Skittles
Smarties