Which of these brand collaborations was specifically created to raise awareness about biodiversity loss while generating over $5 million for conservation efforts in its first year?

In 2020, one conservation-focused brand collaboration made headlines for its innovative approach to raising awareness about endangered species while simultaneously boosting sales for both companies involved. This partnership demonstrated how ecological education could be seamlessly integrated into product marketing, creating both commercial success and environmental impact. Can you identify this groundbreaking collaboration from the options below?

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National Geographic & The North Face's 'Protect the Species' clothing line featuring endangered animals
Patagonia & Sustainable Harvest's 'Blue Heart' campaign to protect wild rivers
LEGO & WWF's 'Plants from Plants' sustainable brick collection made from sugarcane
REI & Conservation International's 'Wild Places' outdoor gear with habitat preservation themes