Which airline is credited with creating the first modern frequent flyer program, forever changing customer loyalty approaches in transportation?

Airline loyalty programs have fundamentally transformed how travelers choose transportation services. These programs not only established the customer retention model used across industries today but also pioneered data collection practices that provide crucial insights into consumer behavior. Test your knowledge about a watershed moment in transportation loyalty program history!

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• American Airlines (AAdvantage, 1981)
• United Airlines (Mileage Plus, 1982)
• British Airways (Executive Club, 1984)
• Delta Air Lines (SkyMiles, 1983)

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