Which digital product marketing innovation led to a 500% increase in ticket sales for Broadway shows when first introduced in 2008?

The performing arts industry has undergone significant transformations in how productions are marketed to audiences. With the rise of digital platforms, augmented reality experiences, and innovative product marketing strategies, theater companies and performing arts venues have had to adapt to reach new audiences while retaining loyal patrons. This trivia question explores a notable product marketing innovation that changed how audiences engage with Broadway shows.

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Rush ticket lottery apps allowing users to enter daily drawings for discounted seats
360° virtual theater tours with seat-specific views before purchase
YouTube performance snippets featuring highlight reels from shows
Augmented reality playbill experiences with cast interviews