Which gaming company first introduced a virtual reality shopping experience that allowed players to try on real-world merchandise as avatars before purchasing physical items?

The gaming industry has been pioneering innovative retail technologies, especially in virtual worlds and metaverse environments. Major gaming companies have created new ways for players to shop, both for virtual items and physical merchandise. This poll tests your knowledge about a groundbreaking retail innovation that changed how gamers purchase and interact with products in virtual spaces.

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Epic Games (with Fortnite's virtual fitting rooms in 2020)
Roblox (with their Gucci Garden experience in 2021)
Nike (with NIKELAND in Roblox featuring virtual-to-physical product purchases in 2021)
Pokémon GO (with their AR retail partnership with Uniqlo in 2019)