Which social media metric was found to be the MOST valuable KPI for government agencies' public awareness campaigns according to the 2023 Digital Government Communication Report?

Social media has transformed how governments engage with citizens. From public health initiatives to voter education, agencies now leverage digital platforms for unprecedented reach. But how well do you know the strategies, successes, and metrics behind government social media campaigns? This trivia tests your knowledge of how political entities measure and optimize their digital engagement efforts.

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• Click-through rate (CTR)
• Engagement rate (comments, shares, and reactions)
• Reach (total number of unique viewers)
• Conversion rate (form completions or downloads)

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