Which groundbreaking influencer marketing strategy did Nike implement in 2015 that revolutionized how sports brands engage with non-professional athletes?

The landscape of sports endorsements has transformed dramatically in the digital age. Influencer marketing has become a cornerstone strategy for sports brands looking to connect authentically with consumers. From mega-deals with professional athletes to micro-influencer partnerships with niche sports enthusiasts, brands are strategically leveraging social influence to drive engagement and sales. Test your knowledge about this evolving aspect of sports marketing!

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Nike Training Club program featuring everyday fitness enthusiasts
Nike's first-of-its-kind long-term partnership deals with everyday athletes on Instagram
Nike Run Club app featuring user-generated content exclusively
Nike's college athlete ambassador program (pre-dating NIL regulations)