Which revolutionary retail marketing strategy did Celestron implement in 2015 that transformed how consumers test telescopes before purchase?

The astronomy retail market has evolved dramatically over the decades, bringing advanced stargazing technology to enthusiasts worldwide. From specialized telescopes to augmented reality star maps, companies have transformed how we access the universe. This trivia question explores an innovative retail marketing strategy that changed how astronomy products reach consumers. Test your knowledge of the business side of stargazing!

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Virtual Reality Showrooms allowing customers to simulate views through different telescope models before buying
Astronomy-as-a-Service monthly subscription boxes with rotating telescope equipment
Sky Quality Guarantee promising refunds if light pollution prevents optimal viewing
Celestial Financing with payments timed to lunar cycles and zero interest on solstices