Which architectural firm launched the groundbreaking "Buildings That Think" advertising campaign in 2003 that featured buildings as living entities with personalities?

Test your knowledge about one of the most influential advertising campaigns in architectural history that transformed how design firms marketed themselves. This campaign changed the perception of architecture from a purely service-based profession to a creative brand experience and revolutionized architectural marketing strategies worldwide. Only true industry insiders will know the correct answer!

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• Foster + Partners
• SOM (Skidmore, Owings & Merrill)
• Gensler
• Zaha Hadid Architects

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