Which celebrity partnership is credited with saving Beats Electronics before its $3 billion acquisition by Apple, by strategically repositioning the brand for a broader market segment?

Throughout retail history, celebrity endorsements and partnerships have dramatically transformed brand trajectories and market segments. These famous personalities often create instant recognition and target specific consumer demographics, sometimes even rescuing struggling retail businesses. This trivia challenges your knowledge about how famous people have influenced retail market segmentation and brand positioning strategies in significant ways.

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LeBron James with Samsung
Dr. Dre and Jimmy Iovine with Monster Cable
Dr. Dre with various artists including Lady Gaga and Justin Bieber
Jay-Z with Spotify