Which sports brand first introduced the 'Nike By You' (originally called 'NIKEiD') customization platform that allowed customers to design their own personalized athletic footwear online?

The sports retail landscape has transformed dramatically in the digital age, with brands finding innovative ways to connect with athletes and fans. Major sporting goods companies have pioneered various technologies and marketing strategies that changed how consumers interact with sports products. Test your knowledge about one famous sports brand's groundbreaking retail innovation that revolutionized the customer experience.

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Nike
Adidas with their 'miadidas' platform
Under Armour with their 'UA Icon' customizer
Reebok with their 'YourReebok' customization tool