Which groundbreaking marketing strategy contributed most significantly to 'Hamilton' becoming one of the highest-grossing Broadway shows in history?

The performing arts industry has seen revolutionary marketing approaches in recent years, particularly with blockbuster productions that transcended traditional theater audiences. This poll explores one of the most successful performing arts marketing case studies of the past decade, testing your knowledge of how innovative product strategies transformed a Broadway show into a global cultural phenomenon.

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The release of a 'Hamilton Mixtape' featuring popular artists performing songs from the show before its Broadway debut
A traditional marketing campaign focused primarily on theater magazine advertisements and billboards in Times Square
An exclusive streaming deal that made the show available online during its first year on Broadway
Free preview performances for the first month to generate word-of-mouth marketing