Which e-commerce platform was the first to launch the 'Wildlife Impact Marketplace' where every purchase directly funds conservation of the specific animal featured on the product?

Test your knowledge about e-commerce platforms that have made significant contributions to wildlife conservation efforts! Many online retailers have developed special programs that donate portions of their sales to animal protection, habitat preservation, and anti-poaching initiatives. This trivia question focuses on which platform pioneered the 'Shop to Save Species' model that has since been adopted by many others in the industry.

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WildEarth Guardians Market - established in 2013 with their signature 'One Product, One Species' model that has saved over 40 endangered species
Amazon Conservation Collection - launched in 2016 with a rotating showcase of products from rainforest communities
EcoTrade Global - started in 2015 with their 'Buy Green, Save Blue' campaign focused on ocean wildlife protection
Terra Commerce - created in 2014 with a marketplace specializing in products made by communities in biodiversity hotspots