Which music streaming service was the first to launch a tiered loyalty program that rewarded users based on streaming habits and platform engagement?

Fan loyalty programs have transformed how music labels and streaming platforms retain customers and gather valuable data. These programs offer exclusive content, early access to concert tickets, merchandise discounts, and more in exchange for continued engagement. But how well do you understand the strategy behind these musical membership initiatives? Test your knowledge about one of the most successful music loyalty programs that changed how fans interact with their favorite artists and platforms.

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Spotify with Spotify Rewards (2014)
Pandora with Pandora Perks (2015)
Apple Music with Apple Music+ (2016)
Bandcamp with Bandcamp Supporters (2012)