Which pharmaceutical company launched the first direct-to-consumer (DTC) TV ad for a prescription medication in 1997, dramatically changing how prescription drugs are marketed?

The healthcare and pharmaceutical industry has seen some groundbreaking marketing campaigns over the years that have significantly influenced both medical professionals and patients. These campaigns have shaped how medications are perceived and adopted. Test your knowledge about a famous pharmaceutical marketing campaign that changed the industry landscape and patient awareness forever.

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• Pfizer for Viagra
• Schering-Plough for Claritin
• Johnson & Johnson for Tylenol
• Eli Lilly for Prozac

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