Which famous linguistic brand slogan was created by Dan Wieden in 1988 and was inspired by the last words of convicted murderer Gary Gilmore?

Behind every memorable slogan and tagline is a careful linguistic strategy. Some brand slogans have become so iconic that they've entered our everyday vocabulary, while others have actually changed language usage patterns. Test your knowledge of how major brands have influenced linguistic trends and created lasting verbal impressions through their clever wordplay and rhetorical devices.

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• Nike's "Just Do It"
• Apple's "Think Different"
• McDonald's "I'm Lovin' It"
• Coca-Cola's "Taste the Feeling"

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