Which major sports retailer pioneered the concept of in-store climbing walls and specialized 'active zones' where customers could test products before purchase?

Test your knowledge about how major sporting goods retailers are innovating to create unique in-store experiences. In the competitive world of sports retail, brands are constantly developing new ways to engage customers and create memorable shopping experiences. From interactive product testing zones to augmented reality fitting rooms, the landscape of sports retail is evolving rapidly. How much do you know about these cutting-edge retail innovations?

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REI (Recreational Equipment Inc.)
Dick's Sporting Goods
Nike
Decathlon