Which retail technology innovation was first widely adopted by Broadway theaters in 2018, resulting in a 27% increase in merchandise sales?

The performing arts industry has embraced retail technology to enhance audience experiences and boost revenue streams. From contactless payments at concession stands to immersive merchandise displays that extend the show experience, theaters are implementing innovative retail solutions. This trivia question explores a groundbreaking retail technology adoption that revolutionized how performing arts venues approach merchandise sales and audience engagement. Test your knowledge about the intersection of retail innovation and the performing arts!

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AR-enabled playbills that let audience members virtually 'try on' show merchandise from their seats
NFC-enabled 'tap-to-buy' seat armrests allowing purchases without leaving seats
AI-powered dynamic pricing for merchandise based on show applause levels
Blockchain-based collectible digital memorabilia tied to specific performances