Which 2017 film suffered significant backlash and poor performance partly due to its controversial poster design that was widely criticized for inappropriate body modification of its female star?
The film industry spends millions on marketing blockbusters, but sometimes even the biggest studios make costly packaging and advertising mistakes. This poll tests your knowledge about one of the most notorious product packaging failures in recent film history that significantly impacted audience perception and box office performance. Can you identify the correct marketing blunder that cost a major studio millions?
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- Ghost in the Shell - Scarlett Johansson's promotional materials were criticized for whitewashing the Japanese character
- Red Sparrow - Jennifer Lawrence's poster featured digitally elongated legs that created anatomical impossibilities
- The Heat - Melissa McCarthy's face was noticeably slimmed down through digital manipulation on international posters
- Red Shoes & the 7 Dwarfs - Poster tagline asked "What if Snow White was no longer beautiful?" while showing a thin vs. plus-size comparison
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