Which celebrity entrepreneur was the first to build a billion-dollar cosmetics brand primarily through social media marketing rather than traditional retail channels?

Celebrity entrepreneurship has transformed the product landscape in recent years, with many famous people leveraging their personal brands to create successful business empires. This trivia tests your knowledge about which celebrities pioneered specific product categories that disrupted traditional retail models. Can you match these famous founders to their groundbreaking brands?

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories