Which mobile commerce platform, launched in 2008, revolutionized last-minute ticket sales for Broadway shows and other performing arts events by offering same-day discounted tickets through a smartphone app?

The performing arts industry has undergone significant digital transformation in recent years. From virtual performances to innovative ticketing solutions, technology has revolutionized how audiences engage with theatrical productions, dance performances, and concerts. This trivia question explores a groundbreaking mobile commerce initiative that changed how performing arts venues sell last-minute tickets, creating new opportunities for venues and accessibility for audiences.

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