Which outdoor apparel company dramatically repositioned its brand in 2011 with the "Don't Buy This Jacket" Black Friday campaign, urging consumers to consider the environmental impact of their purchases?

The natural products industry has seen remarkable shifts in how brands position themselves as environmental stewards. Companies increasingly compete not just on product quality, but on their sustainability credentials and conservation efforts. This poll tests your knowledge about a significant brand repositioning that changed the market landscape for outdoor and natural products retailers, creating a new benchmark for environmental corporate responsibility.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Patagonia
The North Face
REI
Columbia Sportswear